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Our Approach To Storytelling…

The Power of Storytelling…

 

Our approach to storytelling is grounded on a belief that storytelling is not only an extraordinarily powerful way to put ideas into the world, it is also a powerful tool of persuasion.

But we also believe that storytelling is about much more than just this…

We believe that storytelling is also about creating and maintaining relationships. It is about teaching and education. It is about sharing experiences and life-lessons. It is about healing and counselling. It is about building bridges and tearing down walls…

The source of the power of storytelling…

Our approach to storytelling flows from the undeniable power of sharing…

We know that sharing builds friendships and creates intimacy. This is because people like to share. They like doing business with people they like. And sharing stories is a first step to becoming liked.

Our approach to storytelling is about inviting into our world those with whom we are sharing our stories.

Incidentally, if anyone doubts for a moment the extraordinary power of sharing, just think for a moment about the social media phenomenon which was built totally on the concept of sharing.

Some hidden dangers…

As we tell our stories, we also have to understand that there are hidden dangers lurking…

The reason is that sharing a story is almost always intensely personal. Why? This is because, as we share our stories, we are inviting others into our lives. We are revealing who we are. We are offering a window into our souls. We are disclosing what we regard as profound or amusing or interesting or compelling. And as we do, we are betting that you will like what they see…

This incidentally offers a clue into why some stories can be effective—or ineffective.

If, for example, it is difficult to know where we are going with our story, we are digging a hole for ourselves. Or if our story is not about our audiences, we are doomed. Or if our story has no clear message or gift or point to convey that anyone can share easily, we are really much better off not sharing that story.

There must always be a gift…

There must always be a point to telling a story. There must always be a message or, in our case, a gift.

And even if your story is just a joke, that joke must have some relevance to the conversation. And if the point of the joke is simply to break the ice and make someone laugh, it better be funny!!!

There is nothing worse than a story that goes nowhere and takes a long time getting there…

The questions we ask…

This is why our approach to storytelling requires us to ask each storyteller a series of simple questions. The first is this—

What is the gift your story offers?

If the gift isn’t compelling and worth sharing, we never get to the second question.

The second question is this—

Does your gift apply to EVERYONE?

If it doesn’t, it doesn’t pass John Steinbeck’s test—

But, finally, the last question we ask is this—

“Do you think your story and gift is so compelling that others will really want to share it?”

 So, this is our approach to storytelling. There are obviously many others. Some experts insist, for example, that stories must have a beginning, a middle and an end. Some disagree.

 

Our approach is for you to pick your own poison. Do what works for you. Be yourself…  🙂

making a difference for the better…