Tag Archives: scams

Decision-Making: Balancing Two Competing Approaches

Two admissions…

I have to start by making two admittedly underwhelming admissions…

The first is that my fascination with the decision-making process has been driven by my interest in scams. Clearly, scammers have always known something about how we make decisions. I’ve always wanted to know what the scammers knew…

My second admission is that I’ve personally found the decision-making process sometimes a little puzzling—and, occasionally, even a tad bizarre. And it hasn’t mattered if I was making a sophisticated business or legal decision; or if I was just trying to decide what brand of detergent to buy; or whether or not I should wear a tie, or socks or underwear…  🙂

What I’ve noticed is this:

At each end of the decision-making spectrum are two quite different approaches—or two extremes. And each gives rise to a particular conundrum. Obviously, there are many approaches between the two extremes, but I thought I’d begin by focussing on the extremes…

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“That Inspiration Thing” – From The Good, The Bad And The Ugly… (Podcast)

The gift…

The gift I’m offering is about what inspired me to bring one of my very own ideas and dreams to life… This is actually a true story…

So, what is that gift? 

You gotta take inspiration from wherever
and from whoever you can find it.

einstein

Continue reading “That Inspiration Thing” – From The Good, The Bad And The Ugly… (Podcast)